Pediatric Associates News

Immunization Advocacy

October 01, 2012

While all of the physicians at PANW believe in the value of vaccinations, there’s one among us whose voice and thoughts on the subject might be heard a little more emphatically – or at least a little more frequently. Dr. Jay Rosenbloom.

When not in the office seeing his patients, you may just find Dr. Jay Rosenbloom speaking before various audiences, big and small, on a topic he feels passionately about: Immunizations.

It also happens to be a topic on which he’s well-versed. With a PhD in molecular biology in addition to his M.D., and four years serving on the board of the Oregon Partnership to Immunize Children, Dr. Rosenbloom has the background and experience which have earned him a rightful place as one of the country’s leading experts on childhood immunizations.

Dr. Rosenbloom works to educate people about the importance of immunizations – and the overwhelming evidence of the good they do — as well as the gravity of the situation when vaccinations aren’t given. “After caring for an infant that died from pertussis, I saw the devastation that is preventable. That family will never forget what happened to their 6 week old, who was too young to have had her own shots.”

Studying molecular biology increased his passion for learning exactly how things work. Studying immunizations was a natural progression. “In this case I studied what is in vaccines, how they work, and what are the expected side effects. In my practice I experienced parents who were refusing vaccines. This was surprising to me since all of the science was overwhelmingly in support of the benefits.”

It wasn’t enough to learn about how vaccines work. He also needed to know how his patients’ parents’ minds worked. Why would they refuse something that seemed so necessary to him? “This led me to study how people make decisions. We tend to use logic mixed with a good dose of emotion. Looking back I realize that our vaccine education efforts have historically only focused on the science and logic, leaving a lot of parents unsure of what they should do.” Dr. Rosenbloom hopes to help bridge that gap – and arm his patients’ parents – and all parents – with the resources and scientific validation they need to feel comfortable with their choices.

Working with the Oregon Partnership to Immunize Children has been an important and meaningful part of Dr. Rosenbloom’s crusade to educate and inform. “The goal of the group is to get the private doctors and clinics working together with the public health sector to reduce barriers to immunizations relevant to each community. We also work with the State health educators to try to assure that anyone providing vaccines understand what they are, how they work, and how to properly handle and administer them.”

If he could leave parents with one parting thought it’s this:

Vaccines are safe and prevent potentially deadly diseases. As we have developed vaccines for more diseases, the world has become a safer place. Children around the planet are more likely to survive childhood and live happier, healthier lives.

–Dr. Jay Rosenbloom